## Master Google Analytics 4 Reports and GTM Basics 🔹 *parent* [[Google Analytics]] 🔸 *related* [[+ Projects/Online Courses|Udemy Courses]], [[⚑ City of Boise|City of Boise]], [[⧋ Web Applications|Web Applications]] ### Overview Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager [Course List](https://www.udemy.com/course/google-analytics-4-with-tag-manager/learn/lecture/30351254#overview) ### Module List - Analysis: Traffic Volume - Analysis: Traffic Relevence - Analysis: How Google Analytics Works - Analysis: Traffic Engagement - Analysis: Traffic Sustainability - Analysis: Meaningful Traffic - Planning: Data Modeling Concepts with GA4 - Customization: Custom Reports and Data Studio - Implementation: Project Details and Setup - Implementation: Google Analytics 4 with Tag Manager - Implementation: User Behavior Data Designing - Implementation: Ecommerce/Monetization Reports - Close / Additional ### Analysis: Traffic Volume `Acquisition > Acquisition Overview` - 4 options: Users, Event count, Conversions, Total Revenue Users will show AI analysis - expected traffic - It looks at all the preceding traffic over time and figures out when traffic is highest/lowest and determines a pattern from here. - When you see this sort of pattern, it's important to figure out why traffic is changing based on these days and times. - Are using coming from search, email, directly, or social media? --- Next you want to look at `Acquisition > User acquisition: First user`  <hr class="references"> ### References [^1]: Chakrabortty, Rudranil (2024). *Master Google Analytics 4 Reports and GTM Basics* [Udemy](https://www.udemy.com/course/google-analytics-4-with-tag-manager/learn/lecture/30351254#overview)